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Cases in advertising and promotion management

Charles H. Patti

Publication Data

Title Cases in advertising and promotion management
Author Charles H. Patti
Contributor John H. Murphy
Publisher Wiley
Publication date 1983
Publication location New York
Language English

Descriptive Notes

Includes index.

Topics

Advertising :: Case studies
008072574

Catalogue Data

OBNB ID GB8343747
ISBN 10 0471875074
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.10722

ISBD

P1053 viii,256p.

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Cases in advertising and promotion management by Charles H. Patti. ISBN 0471875074. Published by Wiley in 1983. Publication and catalogue information, links to buy online and reader comments.

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