Enlarge

Value-based marketing : marketing strategies for corporate growth and shareholder value

Peter Doyle

Publication Data

Title Value-based marketing : marketing strategies for corporate growth and shareholder value
Author Peter Doyle
Publisher Wiley
Publication date 2000
Publication location Chichester
Language English

Topics

Marketing :: Management
008072641

Catalogue Data

OBNB ID GBA149593
ISBN 10 0471877271
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xii, 370 p.
P1042 Includes bibliographical references and index.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Value-based marketing : marketing strategies for corporate growth and shareholder value by Peter Doyle. ISBN 0471877271. Published by Wiley in 2000. Publication and catalogue information, links to buy online and reader comments.

obnb.uk is a Good Stuff website.