Quantitative analysis in marketing management :: Luiz Moutinho :: ISBN 0471964301 :: John Wiley & Sons 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Quantitative analysis in marketing management
Author Luiz Moutinho
Contributors Fiona Davies, Mark Goode
Publisher John Wiley & Sons
Publication date 1998
Publication location Chichester
Language English

Topics

Marketing :: Management :: Statistical methods
008074593

Catalogue Data

OBNB ID GB9843237
ISBN 10 0471964301
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.800151

ISBD

P1053 x, 331p.
P1042 Includes bibliographical references and index.

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Quantitative analysis in marketing management by Luiz Moutinho. ISBN 0471964301. Published by John Wiley & Sons in 1998. Publication and catalogue information, links to buy online and reader comments.