The brand marketing book : creating, managing, and extending the value of your brand :: Joe Marconi :: ISBN 0844222577 :: NTC Business Books 2000 :: OBNB, the Open British National Bibliography

Publication Data

Title The brand marketing book : creating, managing, and extending the value of your brand
Author Joe Marconi
Contributor American Marketing Association
Publisher NTC Business Books
Publication date 2000
Publication location Lincolnwood, Ill.
Language English

Descriptive Notes

At head of title: American Marketing Association.

Topics

008107826

Catalogue Data

OBNB ID GBA164958
ISBN 10 0844222577
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xv, 247 p.
P1042 Includes bibliographical references (p. 237-240) and index.

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The brand marketing book : creating, managing, and extending the value of your brand by Joe Marconi. ISBN 0844222577. Published by NTC Business Books in 2000. Publication and catalogue information, links to buy online and reader comments.