Strategic brand communication campaigns :: Don E. Schultz :: ISBN 0844229520 :: NTC Business Books 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic brand communication campaigns
Author Don E. Schultz
Contributor Beth E. Barnes
Publisher NTC Business Books
Publication date 1999
Publication location Lincolnwood, Ill.
Language English

Descriptive Notes

Previous ed.: published as Strategic advertising campaigns. 4th ed. 1995.

Topics

008107854

Catalogue Data

OBNB ID GBA247264
ISBN 10 0844229520
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.113

ISBD

P1008>5th 5th ed.
P1053 xxi, 378 p.
P1042 Includes bibliographical references and index.

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Strategic brand communication campaigns by Don E. Schultz. ISBN 0844229520. Published by NTC Business Books in 1999. Publication and catalogue information, links to buy online and reader comments.