Don E. Schultz
7 published titles
Strategic brand communication campaigns
1 edition
- ISBN: 0844229520
- NTC Business Books
- 1999
- Details
Communicating globally : an integrated marketing approach
1 edition
- ISBN: 0333921372
- Macmillan
- 2000
- Details
Raising the corporate umbrella : corporate communications in the 21st century
(Contributor)
1 edition
- ISBN: 0333926390
- Palgrave
- 2001
- Details
IMC, the next generation : five steps for delivering value and measuring returns using marketing communication
1 edition
- ISBN: 0071416625
- McGraw-Hill
- 2004
- Details
Brand babble : sense and nonsense about branding
1 edition
- ISBN: 0538727144
- South-Western/Thomson Learning
- 2004
- Details
Building customer-brand relationships
(Contributor)
1 edition
- ISBN: 9780765617996
- M.E. Sharpe
- 2009
- Details
The evolution of integrated marketing communications : the customer-driven marketplace
(Contributor)
1 edition
- ISBN: 9780415668927
- Routledge
- 2011
- Details
