The marketer's guide to successful package design :: Herbert M. Meyers :: ISBN 0844234389 :: NTC Business Books 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title The marketer's guide to successful package design
Author Herbert M. Meyers
Contributors Murray J. Lubliner, American Marketing Association
Publisher NTC Business Books
Publication date 1998
Publication location Lincolnwood, Ill.
Language English

Descriptive Notes

"American Marketing Association.".

Topics

Packaging
Marketing
008107862

Catalogue Data

OBNB ID GBA365774
ISBN 10 0844234389
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.823

ISBD

P1053 xvii, 281 p.
P1042 Includes bibliographical references (p. 269-272) and index.

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The marketer's guide to successful package design by Herbert M. Meyers. ISBN 0844234389. Published by NTC Business Books in 1998. Publication and catalogue information, links to buy online and reader comments.