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How advertising works : a review of current thinking

Colin McDonald

Publication Data

Title How advertising works : a review of current thinking
Author Colin McDonald
Publisher NTC
Publication date 1992
Publication location Henley-on-Thames
Language English

Catalogue Data

OBNB ID GB9358692
ISBN 10 1870562429
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1053 155p.

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How advertising works : a review of current thinking by Colin McDonald. ISBN 1870562429. Published by NTC in 1992. Publication and catalogue information, links to buy online and reader comments.

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