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Colin McDonald

4 published titles

How advertising works : a review of current thinking

1 edition

  • ISBN: 1870562429
  • NTC
  • 1992
  • Details

The MRG guide to media research

(Contributor)

1 edition

  • ISBN: 0952531100
  • Media Research Group
  • 1995
  • Details

Sampling the universe : the growth, development and influence of market research in Britain since 1945

1 edition

  • ISBN: 1899314512
  • NTC Publications
  • 1996
  • Details

Monitoring advertising performance

1 edition

  • ISBN: 1899314628
  • Admap
  • 1997
  • Details

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