Colin McDonald
4 published titles
How advertising works : a review of current thinking
1 edition
The MRG guide to media research
(Contributor)
1 edition
- ISBN: 0952531100
- Media Research Group
- 1995
- Details
Sampling the universe : the growth, development and influence of market research in Britain since 1945
1 edition
- ISBN: 1899314512
- NTC Publications
- 1996
- Details
Monitoring advertising performance
1 edition
- ISBN: 1899314628
- Admap
- 1997
- Details