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Consumer pioneer brand awareness, retrieval, preference, purchase and response to communication messages : an empirical investigation of U.K. consumers

Ruth Rettie

Publication Data

Title Consumer pioneer brand awareness, retrieval, preference, purchase and response to communication messages : an empirical investigation of U.K. consumers
Author Ruth Rettie
Contributors Simon Hilliar, Frank Alpert, Kingston Business School
Publisher Kingston Business School
Publication date 2000
Publication location Kingston-upon-Thames
Language English

Topics

Brand choice :: Great Britain
Consumer behavior :: Great Britain

Catalogue Data

OBNB ID GBA109382
ISBN 10 1872058035
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8343

ISBD

P1053 ii,20,xp.
P1042 Includes bibliographical references.

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Consumer pioneer brand awareness, retrieval, preference, purchase and response to communication messages : an empirical investigation of U.K. consumers by Ruth Rettie. ISBN 1872058035. Published by Kingston Business School in 2000. Publication and catalogue information, links to buy online and reader comments.