Taking control of word-of-mouth marketing : the case of an entrepreneurial hotelier :: David Stokes :: ISBN 1872058086 :: Kingston Business School 2000 :: OBNB, the Open British National Bibliography

Publication Data

Title Taking control of word-of-mouth marketing : the case of an entrepreneurial hotelier
Author David Stokes
Contributors Wendy Lomax, Kingston Business School
Publisher Kingston Business School
Publication date 2000
Publication location Kingston-upon-Thames
Language English

Topics

Word-of-mouth advertising :: Case studies
Advertising :: Case studies
Consumer satisfaction :: Case studies
Hotels :: Marketing

Catalogue Data

OBNB ID GBA109389
ISBN 10 1872058086
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 ii,14,xp.
P1042 Includes bibliographical references.

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Taking control of word-of-mouth marketing : the case of an entrepreneurial hotelier by David Stokes. ISBN 1872058086. Published by Kingston Business School in 2000. Publication and catalogue information, links to buy online and reader comments.