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Promotional decision making : practice and theory: a study in marketing management

Patrick J. Robinson

Publication Data

Title Promotional decision making : practice and theory: a study in marketing management
Author Patrick J. Robinson
Contributor David J. Luck
Publisher McGraw-Hill
Publication date 1964
Language English

Catalogue Data

OBNB ID GB6502816
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.82

ISBD

P1053 254p.

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Promotional decision making : practice and theory: a study in marketing management by Patrick J. Robinson. Published by McGraw-Hill in 1964. Publication and catalogue information, links to buy online and reader comments.

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