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David J. Luck

5 published titles

Marketing research

6 editions

  • ISBN: 0135575532
  • Prentice-Hall
  • 1970
  • Details
  • ISBN: 0135575958
  • Prentice-Hall
  • 1974
  • Details
  • ISBN: 0135576377
  • Prentice-Hall
  • 1978
  • Details
  • ISBN: 0135576520
  • Prentice-Hall
  • 1982
  • Details
  • ISBN: 0135583969
  • Prentice-Hall International
  • 1987
  • Details

Promotional decision making : practice and theory: a study in marketing management

(Contributor)

1 edition

Product policy and strategy

1 edition

  • ISBN: 0137240880
  • Prentice-Hall
  • 1972
  • Details

Marketing strategy and plans : systematic marketing management

2 editions

  • ISBN: 0135582547
  • Prentice-Hall
  • 1979
  • Details
  • ISBN: 0135583624
  • Prentice-Hall
  • 1985
  • Details

Experiential exercises in marketing research

1 edition

  • ISBN: 0132952203
  • Prentice-Hall
  • 1980
  • Details

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