Pioneering in Central European markets : lessons from top FMCG brands :: Sven H. Becker :: University of Strathclyde, Dept. of Marketing 1995 :: OBNB, the Open British National Bibliography

Publication Data

Title Pioneering in Central European markets : lessons from top FMCG brands
Author Sven H. Becker
Contributors Michael J. Baker, Michael J. Baker
Publisher University of Strathclyde, Dept. of Marketing
Publication date 1995
Publication location Glasgow
Language English

Descriptive Notes

"First presented at the ESOMAR/JMARF Conference on Triad 2000: Marketing and Research Towards the Millenium, New York (USA) June 1995.".

Topics

Competition :: Europe, Central
Marketing research :: Europe, Central
Marketing :: Europe, Central

Catalogue Data

OBNB ID GB9627892
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 37 leaves
P1042 Includes bibliographical references.

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Pioneering in Central European markets : lessons from top FMCG brands by Sven H. Becker. Published by University of Strathclyde, Dept. of Marketing in 1995. Publication and catalogue information, links to buy online and reader comments.