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Incentives in distribution channels : an integration of agency and exchange theory perpspectives

Susan A. Shaw

Publication Data

Title Incentives in distribution channels : an integration of agency and exchange theory perpspectives
Author Susan A. Shaw
Contributors Juliette Gibbs, Juliette Gibbs
Publisher University of Strathclyde, Dept. of Marketing
Publication date 1995
Publication location Glasgow
Language English

Topics

Marketing channels :: Mathematical models

Catalogue Data

OBNB ID GB9660896
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 1 v
P1042 Includes bibliographical references.

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Incentives in distribution channels : an integration of agency and exchange theory perpspectives by Susan A. Shaw. Published by University of Strathclyde, Dept. of Marketing in 1995. Publication and catalogue information, links to buy online and reader comments.