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Mystery shopping : an exploration of current practice

Alan M. Wilson

Publication Data

Title Mystery shopping : an exploration of current practice
Author Alan M. Wilson
Contributor
Publisher University of Strathclyde, Dept. of Marketing
Publication date 1997
Publication location Glasgow
Language English

Topics

Participant observation
Service industries workers :: Rating of
Service shopping

Catalogue Data

OBNB ID GB9733133
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 24 p.
P1042 Includes bibliographical references.

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Mystery shopping : an exploration of current practice by Alan M. Wilson. Published by University of Strathclyde, Dept. of Marketing in 1997. Publication and catalogue information, links to buy online and reader comments.

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