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Corporate identity : a vital component of strategy

Edmund R. Gray

Publication Data

Title Corporate identity : a vital component of strategy
Author Edmund R. Gray
Contributors John M. T. Balmer, John M. T. Balmer
Publisher University of Strathclyde, Dept. of Marketing
Publication date 1997
Publication location Glasgow
Language English

Topics

Corporate image

Catalogue Data

OBNB ID GB9817028
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 22, 5 p.
P1042 Includes bibliographical references.

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Corporate identity : a vital component of strategy by Edmund R. Gray. Published by University of Strathclyde, Dept. of Marketing in 1997. Publication and catalogue information, links to buy online and reader comments.

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