A managerial view of retail loyalty schemes :: University of Strathclyde, Dept. of Marketing 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title A managerial view of retail loyalty schemes
Contributors Susan J. Hart, Susan J. Hart
Publisher University of Strathclyde, Dept. of Marketing
Publication date 1999
Publication location Glasgow
Language English

Topics

Customer loyalty programs :: Great Britain
Marketing :: Great Britain
Retail trade :: Great Britain

Catalogue Data

OBNB ID GB9928946
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 1 v (unpaged)
P1042 Includes bibliographical references.

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A managerial view of retail loyalty schemes. Published by University of Strathclyde, Dept. of Marketing in 1999. Publication and catalogue information, links to buy online and reader comments.