Publisher University of Strathclyde, Dept. of Marketing
Publication date 1999
Publication location Glasgow
Language English
Topics
Customer loyalty programs :: Great Britain
Marketing :: Great Britain
Retail trade :: Great Britain
Catalogue Data
OBNB ID GB9928946
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
ISBD
P1053 1 v (unpaged)
P1042 Includes bibliographical references.
Buy a copy
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
A managerial view of retail loyalty schemes. Published by University of Strathclyde, Dept. of Marketing in 1999. Publication and catalogue information, links to buy online and reader comments.