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Susan J. Hart

10 published titles

Profit by design

(Contributor)

1 edition

  • ISBN: 0850722616
  • Design Council
  • 1989
  • Details

Marketing and competitive success

(Contributor)

1 edition

  • ISBN: 0860035662
  • Philip Allan
  • 1989
  • Details

Product strategy and management

(Contributor)

2 editions

  • ISBN: 0130653683
  • Prentice Hall Europe
  • 1998
  • Details
  • ISBN: 9780273694502
  • Financial Times Prentice Hall
  • 2007
  • Details

A managerial view of retail loyalty schemes

(Contributor)

1 edition

  • University of Strathclyde, Dept. of Marketing
  • 1999
  • Details

The effectiveness of marketing information in enhancing new product success rates

1 edition

  • University of Strathclyde, Dept. of Marketing
  • 1999
  • Details

Commodifying the law : marketing corporate legal services

(Contributor)

1 edition

  • University of Strathclyde, Dept. of Marketing
  • 1999
  • Details

Working with the enemy : target cost management and the search for market orientation

1 edition

  • University of Strathclyde, Dept. of Marketing
  • 1999
  • Details

Marketing and management interfaces in the enactment of strategic management accounting practices : an exploratory investigation

(Contributor)

1 edition

  • ISBN: 1859714897
  • Chartered Institute of Management Accountants
  • 2002
  • Details

Marketing changes

(Contributor)

1 edition

  • ISBN: 1861526733
  • Thompson
  • 2003
  • Details

The marketing book

(Contributor)

1 edition

  • ISBN: 9780750685665
  • Butterworth-Heinemann
  • 2008
  • Details

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