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The effectiveness of marketing information in enhancing new product success rates

Susan J. Hart

Publication Data

Title The effectiveness of marketing information in enhancing new product success rates
Author Susan J. Hart
Contributors Nikolaos Tzokas, Nikolaos Tzokas
Publisher University of Strathclyde, Dept. of Marketing
Publication date 1999
Publication location Glasgow
Language English

Topics

Marketing research
New products

Catalogue Data

OBNB ID GB9928947
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 1 v (unpaged)
P1042 Includes bibliographical references.

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The effectiveness of marketing information in enhancing new product success rates by Susan J. Hart. Published by University of Strathclyde, Dept. of Marketing in 1999. Publication and catalogue information, links to buy online and reader comments.