Cover image not available

An investigation of the effectiveness of the domain specific innovativeness scale in the pre-identification of first buyers

Mary McCarthy

Publication Data

Title An investigation of the effectiveness of the domain specific innovativeness scale in the pre-identification of first buyers
Author Mary McCarthy
Contributors Seamus O'Reilly, Catherine O'Sullivan, Catherine O'Sullivan
Publisher University College, Cork, Department of Food Economics
Publication date 1998
Publication location Cork
Language English

Topics

Consumer behavior :: Ireland
Grocery trade :: Ireland

Catalogue Data

OBNB ID GB9931307
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 36p.
P1042 Includes bibliographical references.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

An investigation of the effectiveness of the domain specific innovativeness scale in the pre-identification of first buyers by Mary McCarthy. Published by University College, Cork, Department of Food Economics in 1998. Publication and catalogue information, links to buy online and reader comments.