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The role of corporate identity and corporate communications in the merger process

John M. T. Balmer

Publication Data

Title The role of corporate identity and corporate communications in the merger process
Author John M. T. Balmer
Contributors Keith Dinnie, International Centre for Corporate Identity Studies
Publisher University of Strathclyde, International Centre for Corporate Identity Studies
Publication date 1999
Publication location Glasgow
Language English

Topics

Corporate image
Consolidation and merger of corporations

Catalogue Data

OBNB ID GB9931333
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 33 p.
P1042 Includes bibliographical references.

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The role of corporate identity and corporate communications in the merger process by John M. T. Balmer. Published by University of Strathclyde, International Centre for Corporate Identity Studies in 1999. Publication and catalogue information, links to buy online and reader comments.