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Working with the enemy : target cost management and the search for market orientation

Susan J. Hart

Publication Data

Title Working with the enemy : target cost management and the search for market orientation
Author Susan J. Hart
Contributors Robin Roslender, Robin Roslender
Publisher University of Strathclyde, Dept. of Marketing
Publication date 1999
Publication location Glasgow
Language English

Topics

Managerial accounting
Marketing research
Target costing

Catalogue Data

OBNB ID GB9938117
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 1 v
P1042 Includes bibliographical references.

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Working with the enemy : target cost management and the search for market orientation by Susan J. Hart. Published by University of Strathclyde, Dept. of Marketing in 1999. Publication and catalogue information, links to buy online and reader comments.