How to avoid the mortal sins of corporate brand management :: John M. T. Balmer :: University of Strathclyde, International Centre for Corporate Identity Studies 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title How to avoid the mortal sins of corporate brand management
Author John M. T. Balmer
Contributor International Centre for Corporate Identity Studies
Publisher University of Strathclyde, International Centre for Corporate Identity Studies
Publication date 1999
Publication location Glasgow
Language English

Topics

Brand name products
Product management

Catalogue Data

OBNB ID GB9975064
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 1 v. (unpaged) :
P1042 Includes bibliographical references.

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How to avoid the mortal sins of corporate brand management by John M. T. Balmer. Published by University of Strathclyde, International Centre for Corporate Identity Studies in 1999. Publication and catalogue information, links to buy online and reader comments.