Market-led strategic change : transforming the process of going to market :: Nigel Piercy :: ISBN 075064382X :: Butterworth-Heinemann 2000 :: OBNB, the Open British National Bibliography

Publication Data

Title Market-led strategic change : transforming the process of going to market
Author Nigel Piercy
Publisher Butterworth-Heinemann
Publication date 2000
Publication location Oxford
Language English

Descriptive Notes

Reissue. Originally published: 1997.
Includes index.

Topics

Marketing
Marketing :: Case studies
Strategic planning
Strategic planning :: Case studies

Catalogue Data

OBNB ID GBA036059
ISBN 10 075064382X
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1008>2nd 2nd ed.
P1053 xiv, 665 p.

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Market-led strategic change : transforming the process of going to market by Nigel Piercy. ISBN 075064382X. Published by Butterworth-Heinemann in 2000. Publication and catalogue information, links to buy online and reader comments.