Strategic marketing : planning and control :: Graeme Drummond :: ISBN 0750644826 :: Butterworth-Heinemann 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing : planning and control
Author Graeme Drummond
Contributors John Ensor, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1999
Publication location Oxford
Language English

Descriptive Notes

Published on behalf of the Chartered Institute of Marketing.

Topics

Marketing :: Management
008385449

Catalogue Data

OBNB ID GB99X0531
ISBN 10 0750644826
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1053 256 p.
P1042 Includes bibliographical references and index.

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Strategic marketing : planning and control by Graeme Drummond. ISBN 0750644826. Published by Butterworth-Heinemann in 1999. Publication and catalogue information, links to buy online and reader comments.