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Right side up : building brands in the age of the organized consumer

Alan Mitchell

Publication Data

Title Right side up : building brands in the age of the organized consumer
Author Alan Mitchell
Publisher HarperCollinsBusiness
Publication date 2001
Publication location London
Language English

Descriptive Notes

Includes index.

Topics

Marketing :: Management
008720448

Catalogue Data

OBNB ID GBA0U9548
ISBN 10 0002571528
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xi, 340 p.

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Right side up : building brands in the age of the organized consumer by Alan Mitchell. ISBN 0002571528. Published by HarperCollinsBusiness in 2001. Publication and catalogue information, links to buy online and reader comments.

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