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Winning new customers in financial services : using relationship marketing and information technology in consumer financial services

Merlin Stone

Publication Data

Title Winning new customers in financial services : using relationship marketing and information technology in consumer financial services
Author Merlin Stone
Contributor Neil Woodcock
Publisher FT Pitman
Publication date 1997
Publication location London
Language English

Topics

Financial services industry :: Marketing
Relationship marketing
008728986

Catalogue Data

OBNB ID GB9738257
ISBN 10 0273622056
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.821

ISBD

P1053 xv,186p.

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Winning new customers in financial services : using relationship marketing and information technology in consumer financial services by Merlin Stone. ISBN 0273622056. Published by FT Pitman in 1997. Publication and catalogue information, links to buy online and reader comments.