Enlarge

Marketing and information technology : the strategy, application and implementation of IT in marketing

John O'Connor

Publication Data

Title Marketing and information technology : the strategy, application and implementation of IT in marketing
Author John O'Connor
Contributor Eamonn Galvin
Publisher Pitman
Publication date 1997
Publication location London
Language English

Topics

Marketing
008729090

Catalogue Data

OBNB ID GB9746057
ISBN 10 0273626442
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 380.10285

ISBD

P1053 xii,289p.
P1042 Includes bibliographical references and index.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Marketing and information technology : the strategy, application and implementation of IT in marketing by John O'Connor. ISBN 0273626442. Published by Pitman in 1997. Publication and catalogue information, links to buy online and reader comments.