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John O'Connor

4 published titles

Marketing and information technology : the strategy, application and implementation of IT in marketing

1 edition

  • ISBN: 0273626442
  • Pitman
  • 1997
  • Details

Creating value through eCommerce

1 edition

  • ISBN: 0273635816
  • Financial Times Management
  • 1998
  • Details

Marketing in the digital age

1 edition

  • ISBN: 0273641956
  • Financial Times Prentice Hall
  • 2000
  • Details

Electronic marketing : theory and practice for the 21st century

1 edition

  • ISBN: 0273684760
  • Financial Times Prentice Hall
  • 2004
  • Details

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