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Principles of direct and database marketing

Alan Tapp

Publication Data

Title Principles of direct and database marketing
Author Alan Tapp
Publisher Financial Times Pitman
Publication date 1998
Publication location London
Language English

Descriptive Notes

Includes index.

Topics

Direct marketing
008729118

Catalogue Data

OBNB ID GB98Z5962
ISBN 10 0273627171
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1053 xiii, 369p.

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Principles of direct and database marketing by Alan Tapp. ISBN 0273627171. Published by Financial Times Pitman in 1998. Publication and catalogue information, links to buy online and reader comments.

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