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Marketing in the digital age
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Marketing in the digital age

John O'Connor

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Rev. ed. of: Marketing and information technology : the strategy, application and implementation of IT in marketing /John O'Connor, Eamonn Galvin. 1997.

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Marketing in the digital age by John O'Connor. ISBN 0273641956. Published by Financial Times Prentice Hall in 2000. Publication and catalogue information, links to buy online and reader comments.

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