Principles of direct and database marketing :: Alan Tapp :: ISBN 0273646818 :: Financial Times Prentice Hall 2000 :: OBNB, the Open British National Bibliography

Publication Data

Title Principles of direct and database marketing
Author Alan Tapp
Publisher Financial Times Prentice Hall
Publication date 2000
Publication location Harlow
Language English

Descriptive Notes

Previous ed.: London : Financial Times Pitman, 1998.

Topics

008729610

Catalogue Data

OBNB ID GBA0V3994
ISBN 10 0273646818
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1008>2nd 2nd ed.
P1053 xv, 435 p.
P1042 Includes bibliographical references and index.

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Principles of direct and database marketing by Alan Tapp. ISBN 0273646818. Published by Financial Times Prentice Hall in 2000. Publication and catalogue information, links to buy online and reader comments.