Marketing management and strategy :: Peter Doyle :: ISBN 0273651501 :: Financial Times/Prentice Hall 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing management and strategy
Author Peter Doyle
Publisher Financial Times/Prentice Hall
Publication date 2002
Publication location Harlow
Language English

Descriptive Notes

Previous ed.: London : Prentice Hall Europe, 1997.

Topics

Marketing
008729687

Catalogue Data

OBNB ID GBA172252
ISBN 10 0273651501
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>3rd 3rd ed.
P1053 xviii, 446 p.
P1042 Includes bibliographical references and index.

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Marketing management and strategy by Peter Doyle. ISBN 0273651501. Published by Financial Times/Prentice Hall in 2002. Publication and catalogue information, links to buy online and reader comments.