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AREA effectiveness works 4 : papers from the IPA 2001 AREA Effectiveness Awards

Publication Data

Title AREA effectiveness works 4 : papers from the IPA 2001 AREA Effectiveness Awards
Contributors Mike Rayner, Institute of Practitioners in Advertising
Publisher Institute of Practitioners in Advertising
Publication date 2002
Publication location London
Language English

Topics

008797809

Catalogue Data

OBNB ID GBA249478
ISBN 10 0852941315
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1053 xxvi, 335 p.

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AREA effectiveness works 4 : papers from the IPA 2001 AREA Effectiveness Awards. ISBN 0852941315. Published by Institute of Practitioners in Advertising in 2002. Publication and catalogue information, links to buy online and reader comments.

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