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Emotional branding : the new paradigm for connecting brands to people

Marc Gobé

Publication Data

Title Emotional branding : the new paradigm for connecting brands to people
Author Marc Gobé
Publisher Windsor
Publication date 2001
Publication location Oxford
Language English

Descriptive Notes

Includes index.

Topics

Brand name products
Brand name products :: Marketing
Consumers' preferences
008828323

Catalogue Data

OBNB ID GBA1Z6035
ISBN 10 1874111502
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xxxii, 319 p.

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Emotional branding : the new paradigm for connecting brands to people by Marc Gobé. ISBN 1874111502. Published by Windsor in 2001. Publication and catalogue information, links to buy online and reader comments.

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