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E-CRM : customer management strategies for e-business : improving profitability and sustaining customer relationships through on-line channels

David Reed

Publication Data

Title E-CRM : customer management strategies for e-business : improving profitability and sustaining customer relationships through on-line channels
Author David Reed
Contributor Business Intelligence
Publisher Business Intelligence
Publication date 2001
Publication location London
Language English

Topics

Electronic commerce
008835815

Catalogue Data

OBNB ID GBA226674
ISBN 10 1898085773
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xii, 156 p.
P1042 Includes bibliographical references and index.

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E-CRM : customer management strategies for e-business : improving profitability and sustaining customer relationships through on-line channels by David Reed. ISBN 1898085773. Published by Business Intelligence in 2001. Publication and catalogue information, links to buy online and reader comments.