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Sampling the universe : the growth, development and influence of market research in Britain since 1945

Colin McDonald

Publication Data

Title Sampling the universe : the growth, development and influence of market research in Britain since 1945
Author Colin McDonald
Contributors Stephen King, John Goodyear, Market Research Society
Publisher NTC Publications
Publication date 1996
Publication location Henley-on-Thames
Language English

Descriptive Notes

Includes index.

Topics

008840212

Catalogue Data

OBNB ID GB9757619
ISBN 10 1899314512
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.830941

ISBD

P1053 ix,294p.

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Sampling the universe : the growth, development and influence of market research in Britain since 1945 by Colin McDonald. ISBN 1899314512. Published by NTC Publications in 1996. Publication and catalogue information, links to buy online and reader comments.