Principles and practice of marketing :: David Jobber :: ISBN 007710708X :: McGraw-Hill Higher Education 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title Principles and practice of marketing
Author David Jobber
Publisher McGraw-Hill Higher Education
Publication date 2003
Publication location New York
Language English

Descriptive Notes

Previous ed.: London: McGraw-Hill, 2001.
Formerly CIP

Topics

Marketing
009048062

Catalogue Data

OBNB ID GBA3U8882
ISBN 10 007710708X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>4th 4th ed.
P1053 xxxiv, 942 p.
P1042 Includes bibliographic references and index.

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Principles and practice of marketing by David Jobber. ISBN 007710708X. Published by McGraw-Hill Higher Education in 2003. Publication and catalogue information, links to buy online and reader comments.