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Effective advertising : understanding when, how, and why advertising works

Gerard J. Tellis

Publication Data

Title Effective advertising : understanding when, how, and why advertising works
Author Gerard J. Tellis
Publisher Sage Publications
Publication date 2004
Publication location Thousand Oaks, Calif.
Language English

Topics

Advertising
009058236

Catalogue Data

OBNB ID GBA3U1913
ISBN 10 0761922539
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1053 203 p.
P1042 Includes bibliographical references and index.

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Effective advertising : understanding when, how, and why advertising works by Gerard J. Tellis. ISBN 0761922539. Published by Sage Publications in 2004. Publication and catalogue information, links to buy online and reader comments.

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