Gerard J. Tellis

6 published titles

Advertising and sales promotion strategy

1 edition

Will & vision : how latecomers grow to dominate markets

1 edition

Effective advertising : understanding when, how, and why advertising works

1 edition

The Sage handbook of advertising

(Contributor)

1 edition

Creating a culture of innovation : why corporate culture is key to radical innovation in firms

(Contributor)

1 edition

Unrelenting innovation : how to build a culture for market dominance

1 edition