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The one to one future : building business relationships one customer at a time

Don Peppers

Publication Data

Title The one to one future : building business relationships one customer at a time
Author Don Peppers
Contributor Martha Rogers
Publisher Piatkus
Publication date 1993
Publication location London
Language English

Topics

Market segmentation
Sales promotion
Consumers' preferences
England

Catalogue Data

OBNB ID GB9703438
ISBN 10 0749914920
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xviii,441p.

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The one to one future : building business relationships one customer at a time by Don Peppers. ISBN 0749914920. Published by Piatkus in 1993. Publication and catalogue information, links to buy online and reader comments.

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