Marketing accountability : improving business performance :: Robert Shaw :: ISBN 1853348295 :: FT Retail & Consumer Publishing 1997 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing accountability : improving business performance
Author Robert Shaw
Contributors Laura Mazur, FT Retail & Consumer Publishing
Publisher FT Retail & Consumer Publishing
Publication date 1997
Publication location London
Language English

Descriptive Notes

Includes index.

Topics

Marketing :: Evaluation
Marketing :: Management

Catalogue Data

OBNB ID GB9757861
ISBN 10 1853348295
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xii,259p.

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Marketing accountability : improving business performance by Robert Shaw. ISBN 1853348295. Published by FT Retail & Consumer Publishing in 1997. Publication and catalogue information, links to buy online and reader comments.