E-marketing : improving marketing effectiveness in a digital world :: Malcolm McDonald :: ISBN 0273644270 :: Financial Times Prentice Hall 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title E-marketing : improving marketing effectiveness in a digital world
Author Malcolm McDonald
Contributors Hugh Wilson, Cranfield School of Management
Publisher Financial Times Prentice Hall
Publication date 1999
Publication location London
Language English

Descriptive Notes

Copublished by Cranfield University School of Management.

Topics

Marketing :: Data processing
Electronic commerce
Internet marketing

Catalogue Data

OBNB ID GB9960811
ISBN 10 0273644270
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.800285

ISBD

P1053 xv, 163 p.
P1042 Includes bibliographical references and index.

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E-marketing : improving marketing effectiveness in a digital world by Malcolm McDonald. ISBN 0273644270. Published by Financial Times Prentice Hall in 1999. Publication and catalogue information, links to buy online and reader comments.