Marketing management : knowledge and skills :: J. Paul Peter :: ISBN 0071154604 :: Irwin/McGraw-Hill 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing management : knowledge and skills
Author J. Paul Peter
Contributor James H. Donnelly
Publisher Irwin/McGraw-Hill
Publication date 1998
Publication location Boston, Mass.
Language English

Descriptive Notes

Previous ed.: Chicago : Irwin, 1995.

Topics

Marketing :: Management

Catalogue Data

OBNB ID GB9851912
ISBN 10 0071154604
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1008>5th 5th ed.
P1053 xvi,944p.
P1042 Includes bibliographical references and indexes.

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Marketing management : knowledge and skills by J. Paul Peter. ISBN 0071154604. Published by Irwin/McGraw-Hill in 1998. Publication and catalogue information, links to buy online and reader comments.