The IBM way : insights into the world's most successful marketing organization :: F. G. Rogers :: ISBN 0006374360 :: Fontana 1989 :: OBNB, the Open British National Bibliography

Publication Data

Title The IBM way : insights into the world's most successful marketing organization
Author F. G. Rogers
Contributor Robert L. Shook
Publisher Fontana
Publication date 1989
Publication location London
Language English

Descriptive Notes

Originally published: New York : Harper & Row, 1986.
Includes index.

Topics

International Business Machines Corporation

Catalogue Data

OBNB ID GB8932197
ISBN 10 0006374360
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 338.7610040973

ISBD

P1053 254p.

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The IBM way : insights into the world's most successful marketing organization by F. G. Rogers. ISBN 0006374360. Published by Fontana in 1989. Publication and catalogue information, links to buy online and reader comments.