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Building strong brands

David A. Aaker

Publication Data

Title Building strong brands
Author David A. Aaker
Publisher Free Press
Publication date 1996
Publication location New York
Language English

Descriptive Notes

Includes index.

Topics

Brand name products :: Management
Brand name products :: Valuation :: Management
009382970

Catalogue Data

OBNB ID GB9801024
ISBN 10 002900151X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 ix,380p.

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Building strong brands by David A. Aaker. ISBN 002900151X. Published by Free Press in 1996. Publication and catalogue information, links to buy online and reader comments.

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