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Cases in marketing management and strategy

Roger D. Blackwell

Publication Data

Title Cases in marketing management and strategy
Author Roger D. Blackwell
Contributors Wesley J. Johnston, W. Wayne Talarzyk
Publisher Dryden
Publication date 1984
Publication location Chicago
Language English

Topics

Marketing :: Case studies

Catalogue Data

OBNB ID GB8528875
ISBN 10 0030604095
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.800722

ISBD

P1053 x,555p.

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Cases in marketing management and strategy by Roger D. Blackwell. ISBN 0030604095. Published by Dryden in 1984. Publication and catalogue information, links to buy online and reader comments.

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