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Advertising works : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1980
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Advertising works : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1980

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Includes index.

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Advertising works : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1980. ISBN 0039103226. Published by Holt, Rinehart and Winston in 1981. Publication and catalogue information, links to buy online and reader comments.

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