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Managing and marketing services in the 1990s

Publication Data

Title Managing and marketing services in the 1990s
Contributors Richard Teare, Luiz Moutinho, Neil Morgan
Publisher Cassell
Publication date 1993
Publication location London
Language English

Topics

Service industries :: Management
009394997

Catalogue Data

OBNB ID GB9416041
ISBN 10 0304327263
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 ix, 255p.

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Managing and marketing services in the 1990s. ISBN 0304327263. Published by Cassell in 1993. Publication and catalogue information, links to buy online and reader comments.

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